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    Profile selling vs shop selling

    Understand the difference between selling directly from a Business profile and selling through a standalone LynkTro shop.

    Last updated: 2026-05-17

    Before you start

    • You must be at least 18 years old to sell, list products, operate shops, or receive commerce-related payments.
    • Decide whether the product should belong to your business profile or to a separate shop identity.
    • Have product images, details, pricing, inventory, and location ready before listing.

    Steps

    1. 1Use profile selling when you want products attached directly to your Business account identity.
    2. 2Switch or upgrade to a Business account before selling directly from your profile.
    3. 3Use shop selling when you want a separate commerce profile that can have its own name, followers, inbox, analytics, team, settings, and product catalog.
    4. 4If your account is not Business and you tap Sell, LynkTro checks for your shops. If you have no shop, it prompts you to create one.
    5. 5If you have one shop, LynkTro can route the product listing into that shop. If you have multiple shops, choose the shop before listing.

    Important notes

    • Business profile selling is identity-first. Shop selling is storefront-first.
    • A creator or personal account can still operate shops, but direct profile selling is reserved for Business accounts.

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