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    Content and posting

    Link products and shops to posts

    Attach product or shop links to posts so content can connect discovery, commerce, and customer interest.

    Last updated: 2026-05-17

    Before you start

    • Create the product or shop before trying to link it to a post.
    • Product linking is available to Business accounts.
    • Store or shop linking is available across account types where the user has eligible shops.

    Steps

    1. 1Start creating a post from the upload or post creation flow.
    2. 2Open More Post Options.
    3. 3Choose Link to Product if your account is eligible and select the product from the picker.
    4. 4Choose Link to Store to attach a shop link to the post.
    5. 5Review any other post settings such as allow download, allow repost, schedule post, high-quality upload, or paid partnership where available.
    6. 6Publish the post after confirming the linked product or shop is correct.

    Important notes

    • Only link products you own or are authorized to promote.
    • Paid partnership tools are intended for creators and businesses and should be used honestly.

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